It's a Bear's Life

John and Madison, a married gay couple, founded "It's a Bear's Life" in 2010 to celebrate the bear subculture in the LGBTQ+ community. Their brand offers products for bears and those who love them, promoting a fun and inclusive lifestyle. Through their diverse range of clothing, accessories, and home decor, they create a welcoming space for everyone to feel accepted and valued, embodying their commitment to promoting positivity and belonging.