Mug NEW YORK — Vertical Rhythm

An ultra-luxury streetwear composition built on restraint, proportion, and architectural logic. “NEW YORK” is set in an ultra-condensed fashion grotesk with extreme tracking tension, establishing a sharp editorial tone. Beneath it, layered vertical bars echo the typography’s rhythm—stacked, aligned, and precisely spaced—drawing from the city’s vertical density without literal reference. Rendered in deep black, charcoal gray, and muted steel blue on a pure white field, the design relies on negative space and clean design for a refined, print-ready finish. Quietly authoritative, modern, and uncompromisingly minimal.