Aimant CBC Gem

Created by Swiss-Canadian design firm Gottschalk + Ash, in a further revision of Burton Kramer's 'gem'. The red colour represents Canada in a symbolic way, the radiating form respects the DNA of the CBC brand and will not get lost in translation. Canadians would still recognize this as the CBC logo and the improved structure — fewer visual parts and colour — fits across multiple screens, legible on a mobile phone, laptop or in print and is visually less cluttered. Used from 1992 - present.